Some research i have done for the newest project on logo's.
the above logo only lasted a year before Steve Jobs commissioned graphic designer Rob Janoff to come up with something, oh I don’t know, a little bit more modern. Janoff’s eventual design would go on to become one of the most iconic and recognizable corporate logos in history.
According to Janoff, the “bite” in the Apple logo was originally implemented so that people would know that it represented an apple, and not a tomato. It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company. Quick sidenote: Corporate design sure was a lot simpler in the 70′s. Nowadays, companies like Pepsi spend millions of dollars on logo re-designs that are based on complete BS and new age mumbo jumbo.
example of the logo being both implicit and explicit since it would of once been unknown to be conducted with computers but because of the companies success it has become know everywhere!
Through an internet search I found the top 38 top rated logo's and below is the link to the website it was on.
I have taken a couple of the logos from this site and I'm going to annotate them.
This is the world wildlife fund logo and this panda has become very well known through there advertisements and publicity, this panda is specifically made using negative space which helps it be recognised as a symbol.
I can image that when this was first released that it wouldn't of been recognised as the WWF logo but after it being publicised massively its been placed at the bottom of posters and advertisements and is well known!
This is a early logo that mercedes used for there advertisements which holds the logo and has the company name involved in the logo, this was to get them known.
This is the logo that they use now because they are an established company and there logo is well known!
This is usually how car companies do there logo and after they get known they don't incorporate there company name.
This is the Hewlett Packard logo has always implied its for HP, because it has the initials in the logo to imply the relations.
this is another completely implied logo since it has the name in the logo and has a simple but effective design incorporated with it.
No comments:
Post a Comment